SISD Branding Identity
Socorro ISD's standard typeface is Century Gothic and is recommended to be used on all materials that are district related. Although bolding and italicizing script is permitted, please do not substitute with any other font. The font is a standard install that is included in both PC and Apple Mac computers.
The official approved district colors are cyan, purple, green and dark grey. The district colors are important components toward assuring a unified appearance for the logo. It is recognized that there are occasions where color is not an option in which black and white may be used. It is highly recommended that when creating a project with only two colors that the approved blue be a primary color. Please note, while the district's graphic artists continuously use the color palette on all SISD material, they are not limited and allowed to use additional colors for special programs and events with the approval of the Superintendent's Office. Please refer to the color chart below regarding the designated colors and their specific identification numbers.
Color Color Name CMYK RGB Hex Code Cyan C: 69
#00aeef Purple C: 68
#611f60 Green C: 75
#40ae49 Dark Grey C: 0
The Socorro ISD seal is an important element in our identity and is used to act as an official branding stamp.
The seal is for use by the Superintendent's Office and official district business, such as, but not limited to stationery and business cards, certificates, official business documents and general district communications.
The district seal should primarily be presented in full color. With the exception of the seal in all black and all white for reverses on dark backgrounds, no other color is acceptable without the consent of the Public Relations Office.
No additional effects should be applied to the seal such as glows, shadows, bevels, etc.., any alterations to the seal is strictly prohibited.
Official SISD Seal (color) Official SISD Seal (grayscale) Official SISD Seal (black) Official SISD Seal (white)
The following disclaimer should be included at the bottom of all materials that represent the district with the exception of business cards and envelopes:
The Socorro Independent School District does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs, activities or employment.
El Distrito Escolar de Socorro no discrimina personas en sus programas, actividades y empleo por motivo de raza, color, origen nacional, sexo, impedimentos/incapacidades, o edad.
Due to copyright laws, Socorro ISD will not reproduce or distribute any material that is stated protected by © by the original owner. Exceptions will require an official statement from the originator that reproduction or distribution is allowed as it is being intended. A copy of the statement must be forwarded to both the Public Relations office and Print Shop to verify release and record keeping of the permissions.
For additional information regarding the use of the font, district colors, logos and disclaimer or questions about copyright material, please contact the Public Relations Office at 937-0284.