• Award-winning SISD Public Relations team

    The Socorro Independent School District's Public Relations Department is an award-winning team that has been recognized at the state and national level for its outstanding communication efforts, creativity, professional productions, projects and materials.

    The Public Relations Department won seven awards from the 2017 National School Public Relations Association awards program and 17 Star Awards from the Texas School Public Relations Association program for publications, campaigns, and videos produced during the 2015-2016 school year.

    NSPRA presented the Public Relations Department two golden achievement awards for its “Back to School” press release and its “SISD WIN Academy” special communications campaign. The team also earned three Awards of Merit for the 2015-2016 Annual Report, which was produced to communicate the district’s progress, provide information about its innovative programs and unprecedented achievements; for the “#TeamSISD, The Right Choice for Endless Opportunities Superintendent’s Speech” video, which highlights the district’s unique programs and initiatives that help students succeed academically and be prepared for college, careers and life; and for the “#TeamSISD, The Right Choice for Endless Opportunities Commercial” produced to advertise and promote the district.

    The PR team won NSPRA Honorable Mention awards for a marketing and publication piece called the SISD Realtor Fact Sheet, which was used to update real estate professionals on the district’s boundaries, enrollment, programs and progress; and the branding of the 2016 Partners in Education materials used at the program’s annual recognition event.

    In addition, TSPRA recognized the SISD PR team for its outstanding work using various forms of media. The PR team won 7 gold, 10 silver, and two Best of Category designations for its Back to School press release and a photograph of Montwood High School Fine Arts students. In addition, the team earned a certificate of merit for a Platinum Award nomination.

    TSPRA's annual Star Awards credit the outstanding education communications and projects of PR professionals who are members of the state organization.

    Silver Star Awards recognize entries that achieve purpose with noticeable creativity, craft and skill. Gold Star Awards recognize entries that achieve its purpose with noticeable creativity, craft and skill, but, in the opinion of the judges, does so in an exceptional way, and the Best of Category designation recognizes entries that stand out from all the others in the same category and division for exceptional creativity and quality.

    The SISD PR team won the following awards:

    2017 NSPRA Awards

    NSPRA Golden Achievement Awards

    Special communications projects/campaign

    • Team SISD Back to School Press Release
    • SISD WIN Academy


    NSPRA Honorable Mention

    Branding Image Package

    • 2016 PIE Recognition

    Marketing Publication

    • SISD Realtor Fact Sheet


    NSPRA Awards of Merit

    Video (produced in-house)

    • #TeamSISD, The Right Choice for Endless Opportunities Superintendent’s Speech
    • #TeamSISD, The Right Choice for Endless Opportunities Commercial
    • 2015-2016 SISD Annual Report






    2016 TSPRA Gold Awards

    Published News Release

    Back to School

    *Best of Category


    Photo - Other Subjects

    Montwood High School

    Percussion During Sunset

    *Best of Category


    Photo - Other Subjects

    Americas High School Graduation Celebration


    Endless Opportunities Signage


    Annual Report

    Socorro Independent School District Annual Report 2014-2015


    Logo, Trademark, Symbol

    Healthier Team SISD Logo


    Special Event

    Mother Daughter Conference

    2016 TSPRA Silver Awards

    Printed External Newsletter

    Socorro Newsletter



    Endless Opportunities


    Image/Identity Package

    Socorro ISD Endless Opportunities Campaign


    Published News/Feature Content

    SISD Follows in Jaime Escanlante’s Footsteps


    Academic/Classroom Subject’s

    Classroom Reading in Team SISD

    Video Promotional/Marketing

    SISD Career Awareness Showcase


    Video General Interest/Feature Story

    Team SISD WIN Academy


    Social Media Campaign

    2016 Teacher of the Year



    Endless Opportunities Billboards


    Photo - Other Subjects

    Robocom Participants




    2016 TSPRA Platinum Award – Certificate of Merit

    SISD WIN Academy public relations campaign