2023-27 Strategic Plan
Page Navigation
-
PRIORITY 3
Community: Serve and market to our community through communication, collaboration, and engagement
STRATEGIC OBJECTIVES
-
3.1 Parents and Students
STRATEGIC ACTIONS:
3.1A – Continue engagement of district-level committees to maximize the in-person, two-way communication opportunities.
3.1B – Promote parent and student participation and engagement at school and district events and activities.
3.1C – Ensure efficiency and effectiveness of existing communication methods and coverage processes.
PROGRESS MEASURES:
- List of meetings held with agendas, participation numbers, and feedback generated
- Review and modify/enhance district outreach mediums to increase participation and engagement opportunities (website, mobile application, phone communication, etc.)
- Stakeholders feedback on district communication methods
LONG TERM MEASURES: (SMART Goal X to Y by Z (2027)
- Attendance and survey data show increases in parent and student engagement and participation in district-level committees and school/district events and activities.
- A review of communication practices has been completed and practices adapted as necessary to communicate with parents and students efficiently and effectively.
- Survey data shows increase in parents and student reporting they are well-informed, valued, and representatives’ voices are included in district decision making.
-
3.2 Community At-Large
STRATEGIC ACTIONS:
3.2A – Identify and engage priority stakeholder groups in success of Socorro ISD.
3.2B – Build and maintain partnerships with businesses, military and other government offices, higher education, and community-based organizations.
3.2C – Elicit support of non-parent community members for district initiatives.
PROGRESS MEASURES:
- List of identified groups and partners with outreach targeting each
- List of meetings held with agendas, participation numbers, and feedback generated
- Opportunities to present district updates to targeted groups
- Endorsement/support from priority stakeholders and partners for district initiatives
LONG TERM MEASURES: (SMART Goal X to Y by Z (2027)
- Increased, sustained targeted outreach and partnerships with identified priority stakeholder groups.
- Increased support of district programs and initiatives from non-parent partners and community.
- Successful passage of district initiatives requiring voter approval.
-
3.3 Marketing
STRATEGIC ACTIONS:
3.3A – Grow advertising program to support student and employee recruitment and retention efforts.
3.3B – Maximize social media engagement.
3.3C – Maintain a proactive media relations program.
PROGRESS MEASURES:
- Allocated resources to advertising program
- Advertising schedules and reach data
- Campaign materials generated to promote enrollment, employment and overall support
- Student enrollment, overall and in specialized programs
- Social media channels, followers, and engagement data
- Brand analysis and media tracking data
LONG TERM MEASURES: (SMART Goal X to Y by Z (2027)
- Formalized advertising program proactively supports district promotion and student/staff recruitment and retention efforts.
- Increased district social media presence and engagement.
- Positive media stories promoting school and district initiatives, events and activities are aired regularly, and negative/controversial topics are effectively addressed.